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Colgate® ProClinical™

Questions and Answers

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Q:

What is Colgate® ProClinical™ toothpaste?

A:

Colgate® ProClinical™ toothpaste is a line of professionally inspired toothpaste with clinically proven technology. Engineered by Colgate scientists and dental experts, Colgate® ProClinical™ toothpaste empowers you to obtain your own ultimate smile – every day, in the comfort of your own home. Colgate® ProClinical™ toothpaste is available in three variants, each suitable for everyday use: Daily Whitening, Daily Cleaning and Daily Renewal for Enamel.

Q:

The package for Colgate® ProClinical™ toothpaste is unique. How does the tube open?

A:

Colgate® ProClinical™ toothpaste packaging is as innovative as the formulas contained inside. Each tube features a specially-designed star shaped seal. To open the tube, first unscrew the cap. Flip the cap over and fit the grooves of the cap onto the tip of the tube. Twist firmly to unlock. Watch a short video demonstrating how to open the tube below.

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Q:

How does Colgate® ProClinical™ toothpaste differ from other super premium toothpastes?

A:

Colgate® ProClinical™ toothpaste is a new line of toothpastes developed by Colgate scientists and dental professionals that leverages professional expertise and clinically proven technology for everyday use. These three unique formulations deliver health and beauty benefits beyond tooth whitening.

Colgate® ProClinical™ toothpaste includes 3 variants:

Colgate® ProClinical™ Daily Whitening with ProLuminex™ crystals. Contains clinically proven technology to remove discoloration and surface stains and help prevent new stains from forming for whiter teeth.

Colgate® ProClinical™ Daily Cleaning polishes with Prophy Silica™ micro-buffers, an ingredient similar to what dentists use. This advanced formula fights plaque with regular brushing.

Colgate® ProClinical™ Daily Renewal for Enamel with ProMinerals™ complex. Fortifies enamel, and leaves gums feeling rejuvenated after every brushing.

Q:

What was the role of Colgate's Research and Development team in creating Colgate® ProClinical™ toothpaste?

A:

Colgate's R&D was vital to the development of Colgate® ProClinical™ toothpaste. The team used its broad expertise in dentistry and scientific innovation to develop Colgate® ProClinical™ toothpaste and meet the desires of health and beauty seekers with clinically proven technology.

Q:

Does Colgate® ProClinical™ toothpaste provide all of the oral health benefits as other Colgate® toothpastes?

A:

Yes, Colgate® ProClinical™ toothpaste effectively fights cavities, helps fight tartar build-up and helps remove plaque with regular brushing.

Q:

Can Colgate® ProClinical™ toothpaste replace a daily toothpaste?

A:

Yes, Colgate® ProClinical™ toothpaste is safe and appropriate to be used every day, in place of regular toothpaste.

Q:

Do I need to purchase the entire line to get the benefits of Colgate® ProClinical™ toothpaste or can I choose one variant?

A:

You do not need to purchase the entire line of Colgate® ProClinical™ toothpaste to enjoy health and beauty benefits. Each variant of Colgate® ProClinical™ toothpaste is designed to be used as a daily toothpaste that meets a specific need: whitening, cleaning or enamel strengthening.

Q:

Where can I buy Colgate® ProClinical™ toothpaste?

A:

Colgate® ProClinical™ toothpastes will be available at mass merchandisers, drug and grocery stores nationwide in late Feb '10.

Q:

What are the flavors in each Colgate® ProClinical™ toothpaste formula?

A:

The flavors for Colgate® ProClinical™ toothpaste are as follows:

  • Daily Whitening: Sparkling Mint®
  • Daily Cleaning: Clean Mint
  • Daily Renewal for Enamel: Refreshing Mint

Q:

In what form and size is Colgate® ProClinical™ toothpaste offered?

A:

Colgate® ProClinical™ toothpaste is available in a 4.0 ounce premium, stand-up carton and tube that will enhance any bathroom counter.

Q:

Why does Colgate® ProClinical™ toothpaste feel different from other toothpastes while brushing?

A:

Colgate® ProClinical™ toothpaste contains ingredients often used in professional cleaning and, therefore, delivers a different mouth feel.

Q:

Do any of the formulas for Colgate® ProClinical™ toothpaste contain peroxide?

A:

No, Colgate® ProClinical™ toothpaste does not contain any peroxide. The Daily Whitening formula contains ProLuminex™ crystals, a clinically proven technology that whitens teeth by reducing surface stains after only a few weeks.

Q:

Can children use Colgate® ProClinical™ toothpaste?

A:

Yes. As with any other toothpaste, children 2-6 years old should use a pea-sized amount and should brush under the supervision of an adult. For children under 2 years old, please consult a dentist or physician.

Q:

Does Colgate® ProClinical™ toothpaste contain any animal by-products?

A:

No, Colgate® ProClinical™ toothpastes do not contain animal by-products.

Q:

Is Colgate® ProClinical™ toothpaste safe to use if I am pregnant?

A:

Yes, Colgate® ProClinical™ toothpaste helps remove and prevent surface stains with a mechanical (not chemical) action, and is therefore safe to use during pregnancy.

Q:

What happens if Colgate® ProClinical™ toothpaste is swallowed?

A:

If more Colgate® ProClinical™ toothpaste than used for brushing is swallowed, seek professional help or contact a poison control center immediately.

Q:

What happens if Colgate® ProClinical™ toothpaste gets in the eyes?

A:

If Colgate® ProClinical™ toothpaste accidentally gets in the eyes, it may cause some irritation. Rinse the affected eye with cold water or a moist towel. If the irritation persists, seek professional help.

Q:

Is Colgate® ProClinical™ toothpaste kosher certified?

A:

No, Colgate® ProClinical™ toothpaste is not kosher certified.

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